We have been in the industry for some years and attended
almost all conferences and events out there. They are great most of the times
–especially when you like to travel- but the topics and speakers tend to become
repetitive. Of course it is always good to network and put names on faces you
work online all year long but, every now and then, I have listened to the same
presentation at different events.
The unconference slogan was something like “topics by you”.
I have spent those three days absorbing information like a sponge. I had the
chance to sit next to very important persons in the industry who would treat me
like a pair. I also felt challenged to participate and speak, because
participation in the unconference dynamics is something you cannot avoid.
The openness to share information was great. I also found
many workaholics like me who are in the industry because they love what they
do.
I come back with more questions than answers, which is
awesome, because I truly believe that questioning ourselves is the key to
success.
Questioning our comfortable position is what leads to growth
and these are the questions I am working on:
1.
Am I the most important person in the company?
2.
What is our budget for Marketing and Sales out
of our yearly revenue? How do we calculate that?
3.
How is go global adding value to its clients?
4.
What is our differentiator?
5.
How do we align the vision of the company with
the team goals?
6.
How do we align individual goals with the
company goals?
7.
How do we balance personal life with work?
8.
Do we have an exit plan in place?
When I attend these type of events, I am not looking for recipes or magical answers to all our challenges. I am just looking for something more valuable: Inspiration.
And I am happy to say that I was inspired at the unconference.
